ABBY CARE
+199% leads (in four months)
flat cost per lead
+71% CTR (in four months)
Having nailed product-market fit early, the Abby Care team went full steam ahead. Naturally, they needed a partner that could deliver quality and speed simultaneously.
SEA and Social Ads being top priority channels, the Abby Care team hired Quantads to run its initial Google Ads Colorado campaign. Very quickly, both teams realized there was much more to do: more states, more ad networks, more channels...
They also aligned on the additional capabilities needed to scale Abby Care's performance marketing program: tracking (including Salesforce-level tracking), analytics, CRO, dashboarding, etc.
The Quantads team started by setting up the Google Ads account as well as Website-level tracking through Google Tag Manager and Google Analytics. Simultaneously, Quantads performed the first of a long list of keyword research, competitor benchmark and ad copywriting iterations to launch the first Colorado paid search campaigns.
As results started to come in, Quantads optimized campaigns and quickly got the green light to expand towards new states, ad networks and channels including Microsoft Ads, AdRoll, YouTube Ads and Meta Ads.
As the performance marketing program grew and every little bit started to matter, the Quantads data & analytics team audited the Website customer journey and implemented CRO recommendations to improve on the UX/UI, and ultimately the return on investment. Similarly, the team ran continuous copy-level AB tests, leading to a 50% increase in CTR year over year.
In parallel, Quantads continuously helped Abby Care's data team to set up data pipelines, Salesforce-level tracking and overall reporting capabilities. Armed with custom-built, automated dashboards and recurring team meetings, Abby Care 4x its lead volume in one year.
From one campaign to full funnel
Starting with one channel and one state, Quantads successfully expanded to a full funnel, multi-location acquisition program.
Ensured smart decision making
Quantads helped integrate all data sources to power custom dashboards and processes, leading to greater team alignment.
Iterations & impactful assets
Leveraging its data foundations, Quantads methodically iterated through copies to produce higher levels of engagements.
You will hardly find another agency that's more proactive, business-focused and yet extremely robust when it comes to the nitty gritty. I warmly recommend Quantads!
Alejandro Garcia, Growth Director
