SOLIDWORKS Edu
+265% conversions (2024 vs 2023)
-40% cost per conversion (2024 vs 2023)
+49% transactions (2024 vs 2023)
The SOLIDWORKS Edu team sells student versions of the industry standard for design and engineering.
SOLIDWORKS Edu teamed up with Quantads to sell its flagship student products online.
Continuing its long-standing partnership, Quantads’ goal was to keep on delivering exponential growth: sales and revenue were front and center.
In addition to performance campaigns, Quantads handled awareness campaigns aimed at upskilling students, promoting competitions, etc.
Quantads developed the SEA & Social Ads program thanks to its data & analytics team, expanding to new markets, ad networks and channels.
With an already mature setup, the team experimented with geo-lift tests to identify the best media mix, resulting in cutting media waste, lowering CAC and increasing transactions by 49%.
Next, partnering with the SOLIDWORKS Edu team, Quantads produced and AB tested thumb-stopper creatives that increased both click and conversion rates, resulting in higher efficiencies.
Increased performance
+264% conversions with a 40% lower cost per conversion, year over year.
Cut media waste
Identified top and low performers, and adjusted the media mix accordingly.
Developed strong, distinct creatives
Increased ad engagement 5x with statistically significant results.
We are so lucky to be working with an agency like Quantads: I love their analysis and recommendations, not to mention the performance they deliver!
Simge AKARSU WALSH, Director, Early Engagement EcoSystem
