SOLIDWORKS for Makers
Reached sales goal at 98%
+205% conv. rate in 6 months
+150% CTR in 3 months
The SOLIDWORKS for Makers team sells hobbyist versions of the industry standard software for design and engineering.
SOLIDWORKS for Makers leaned on Quantads to reach aggressive sales targets with a unique challenge: reaching a niche audience, without overstepping on other SOLIDWORKS products and teams.
To do so, the SOLIDWORKS for Makers and Quantads teams experimented widely. The goal was to identify top performing products, channels, geos, creatives, etc. to end up with a rock-solid foundation for growth.
This hypothesis-led approach not only helped reach SOLIDWORKS for Makers’ goals but also generated valuable insights for the years to come.
Quantads overhauled the SEA and Social Ads campaigns, starting with data foundations: designing tracking plans, ensuring correct analytics and aligning on business-level KPIs thanks to automated, custom-built dashboards and recurring reports.
Next, the teams aligned on persona, pain points and competition to produce thumb-stopping creatives. Testing different layouts, messages and products at once, those tests combined with end-to-end tracking allowed for improved customer journey and greater transactional trigger insights.
Similarly, as the months progressed, Quantads and SOLIDWORKS for Makers teams identified top performing products, geos, ad networks and channels. This led to a refined, more focused media mix that drove higher incrementality and lower media waste.
Reached aggressive sales goals
With the help of Quantads, SOLIDWORKS for Makers reached their sales goals at 98%.
Improved behavioral KPIs
Through extensive testing and analysis, Quantads increased CTR +150% in three months and conversion rate +205% in six months.
Refined promotional calendars
Quantads helped better frame seasonality, setting the tempo for the years to come.
The Quantads team's professionalism and dedication to delivering outstanding results is exceptional. Thanks to their performance mindset, we’ve achieved measurable, top-tier results.
Suzanne Locke, Community and User Advocacy Director
