NUCAMP
+43% revenue (in six months)
+173% ROAS (in six months)
-25% cost per lead (in six months)
With the rise of AI, coding bootcamps such as Nucamp lost a significant part of their target audiences. Quantads' goal was to bring Nucamp's growth back on track.
Following a market shake-up, Nucamp was facing financial pressure to acquire more students at a lower price. The bootcamp market having month-long decision cycles, it was vital to set the performance marketing program up for success quickly since its results would take months to unfold.
Nucamp reached out to Quantads for an audit first: they never had outsourced their acquisition efforts before. Impressed by the audit quality and the impact of its actionnable recommendations, Nucamp decided to partner with Quantads to get its unit economics back on track. This mainly consisted in increasing revenue and ROAS through lead generation campaigns on Paid Search & Social as well as Display & Video campaigns.
Next, Nucamp expanded outside of coding bootcamps (its historical products) to cybersecurity bootcamps. Quantads also got tasked with this new product launch, leveraging its established infrastructure and ad campaigns.
Following the audit, the Quantads and Nucamp teams worked together on implementing its actionable recommendations.
Quantads restructured Nucamp's already successful paid search campaigns. The outcome was a more focused budget and lower cost per lead thanks to tight-knit campaigns.
In parallel, Quantads and Nucamp reworked its tracking and CRM foundations to unlock full-funnel visibility. This then led to the refinement of the lead scoring system, which allowed for an even more focused media mix.
Given the long decision-making cycle, Nucamp needed to stay top-of-mind for months. This put a strong emphasis on nurturing and retargeting campaigns. However, it naturally tended to waste a significant part of the media budget and oversaturate certain audiences. Quantads went on to solve this using a GeoX incrementality test across the United States.
Quantads also expanded Nucamp's presence to Social, Display & Video ad networks (Meta, YouTube, LinkedIn), leveraging methodically-crafted, sequenced creatives. Basing its production on strong, data-backed science, the team launched waves of creative AB tests that both delivered solid results and insights.
Increased performance significantly
+43% revenue with a 173% higher ROAS, in six months.
Improved on lead quality by 41%
Leveraging Nucamp's custom CRM and advanced lead scoring tactics.
Refined the user experience
Thanks to a more focused media mix and sequenced ad creatives.
From the very first day onwards, I was impressed by Quantads' expertise. They consistently reach for the extra mile, deliver solid performance and root themselves in data-backed facts. I warmly recommend them.
Ludovic Fourrage, co-founder & CEO
